Keeping up with the 'Grams

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I started this blog because I felt compelled to do something creative in my spare time and because I love the idea of being able to share my thoughts and inspiration around fashion and personal endeavours. It all started in a very nonchalant way, but I saw myself drawn to a rabbit hole of comparison that I initially thought I would be exempt from. In a matter of weeks, not only I tried to act a certain way when presenting my identity online, but I also spent money on frivolous items I would normally stray away from.

A few days ago I listened to the latest episode of The Fringe of It podcast discussing influencers, their words really resonated with me. I went ahead and read the articles mentioned, which were "I Don’t Want to Convey Perfection Online, But Must I Bare My Soul?" by Pandora Sykes, "As The Government Cracks Down, We Go Inside The Murky World Of Influencer Marketing" by Vicky Spratt and Brittany Bathgate's blog post "For The Love of Clothes". I also added a few posts by Alice Catherine to the list, as I find her writing remarkably insightful and honest.

Reading Grazia magazine's article, I agree that sometimes we can feel caught up by influencer marketing at its best, making us want to consume in an almost frantic manner. Alice has dabbled about the topic here, where she talks about emerging fashion trends on Instagram and how they can affect our purchase decisions. This is one part of the 'grey area' of Social Media that affected me considerably, as I felt alluded to a consumerist mindset that I don't want belong to.

The pressure to 'keep up with the Johnsons' (a.k.a. Instagram) made me distance myself from my original identity and values. I constantly compared myself to others: from physical appearances to the content I was able to produce. I have mentioned before how insufferably perfectionist I can be and I recognise how much that affects the way I show myself to the world.

I am not happy with my 'wobbly bits' and am extremely self-aware every time I post something online. I needed a break so I could step away from that toxic environment I created and that is precisely what I've done.

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The other section of said 'grey area' discussed in the podcast and articles is regarding the ongoing demand for influencers to constantly show their vulnerability. Brittany expressed her feelings brilliantly in her blog post and I feel exactly the same about it: sometimes people are just not sharers in a deep personal fashion all the time, and that's ok.

What I am trying to portray in this flow of thoughts is, in the end, quite straightforward. I want to connect with people and reach an audience while being true to myself and everyone else on the way. I want to share those 'wobbly bits' without being judged by strangers and especially by me. I guess that what I am saying is basically that from now onward, I will try to utilise this space with a more honest approach, being it deeply rooted or not. Liv Purvis has started a new project that inspired me to let go and showcase my vulnerabilities, The Insecure Girls' Club is like a safety net for us who look for a place of acceptance.

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I am also pledging myself to stop condoning to too many superfluous consumerist practices, which means that most things you will see here from now on will be either vintage or second-hand, but I hope that will inspire you to do the same!

Camilla
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